Contact West Press or your Account Executive at 52 today. West Press’ talented staff is here to help you each step of the way - from graphic design to printing to mailing services to large format to website development. When working in vector-based programs such as Illustrator, you can easily export a single vector logo to any vector or raster format as needed. Perhaps you’d like to change the logo color or rearrange the logo components. In addition to being scalable, vector logos are easily editable. Why your logo should be vectorĪ vector’s main advantage over its raster counterparts is its infinite scalability you can scale logos up or down without loss of resolution and quality. Files that end in AI, EPS, PDF or SVG typically contain vector graphics the document can be edited within Illustrator if the files end in EPS, AI or SVG. To tell if an image is a vector look at the file format. Raster-based programs such as Adobe Photoshop cannot produce vectors.Įlements such as icons, logos and typography are ideally designed with vectors to retain that crisp quality at various dimensions. These complex shapes and lines can be produced exclusively in vector-based programs, such as Adobe Illustrator. ![]() Due to a vector’s mathematical makeup, each path, line, or curve looks precise at any size. Vector graphics are comprised of formulaic curves. Files that end with PNG, JPG, TIFF, PSD or BMP are raster graphics. Raster graphics can only be scaled down to avoid heavy pixelation, which can seriously limit the application of your logo – what if you need it for a billboard? To truly find out if a logo is in raster or vector format, take a look at its file name. This “pixelation” is a key giveaway when figuring out whether an image is in a raster or vector format. As those pixels become larger, the edges and details become blurry and jagged. If you zoom in on a raster image, you’ll notice those pixels become more prevalent and defined. Raster-based graphics contain pixels that define the colors, edges of shapes, and details in images. Rasters are used typically in photography and on websites, while vector graphics are heavily used in branding and logos. Note that JPG images can’t have a transparent background it will always be a solid color.As a designer or marketer, it’s essential that you can distinguish between the features of raster and vector images. While JPG is not as flexible as EPS or useful as a PNG for logos, its small file size is ideal for helping ensure the website still loads quickly. JPG: Another raster type of graphic most often used for images and photos on the internet. It’s a popular choice for website logos because the see-through background means you can place it over any colored background. The main benefit of using a PNG is that you can have a transparent background (what’s known as a transparent logo), and is generally of a higher quality than a JPG. PNG: A popular raster image type, often used for general marketing. You’ll have no problems using a logo in this format for your advertising needs, both online and offline. ![]() Let’s take a look at the most popular ones:ĮPS: This is a vector type of graphic used for illustrations, texts, and of course, logos! Because it’s a vector type, you can easily edit it and resize it. There’s more than just one kind of vector file and raster file, and each has its own strengths and weaknesses, depending on what you’re using it for. Let’s look at what a logo vector is and how it compares to similar types of files. The University Block W logo and the University wordmark must appear in the UW color palette only. Vector logos are preferred by the majority of designers and marketing companies over any other kind of file. The most important file type for your logo is a vector. Do you know why it’s so important? Because your logo could be the best in the world, but if it’s in the wrong file type, it won’t be legible. Yep, you read that right, the file type of your logo. It means you care about small details and are invested in your business.Īnd, the many elements that go into a logo affect how it performs-the color scheme, the images, the typography, the layout, and even your file type. In other words, a well-designed logo speaks volumes about your brand. It’s a visual representation of your brand, it conveys a message about who you are, it catches your audience’s eyes, and it allows them to recognize you at a glance.Ī logo also helps to create trust between your brand and your customers, which ultimately builds your credibility. Your brand logo is one of your most valuable assets.
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